Apex Festival is a annual car event held at the Lydden Hill Race Circuit in Kent. The Festival is famous for it’s laid-back vibe and wide variety of entertaiment for adults and children. During the weekend you can see a lot of track action, enjoy drifting experiences, see legendary retro race cars on track, check out the show ‘n shine… and if you bring your own race car you can try to beat your personal bests.
When the festival came to use back in 2013 to update their logo and branding we didn’t hesitate a minute and launched Mad Maxim Artwork into it’s first UK adventure. Now 2 years later we are still working together with the event to provide the necessary graphics/illustrations. Each year the festival tries to come up with a new concept and we are right there to analyze their concept and translate this into the appropriate graphics.
The first logo we designed in 2013 for Apex Festival was heavily influenced by the hot rod culture and is still being used as the main logo. For the two following editions 2014 and 2015 we created 2 additional logo’s to fit the concept of that year.
The event is well known in the UK and really gains a lot of attention each year. The poster, merchandising and other promo gadgets are getting recognized and loved by a wide variety of people. Last year 50.000 copies of the event poster were gone in a single weekend.
For Mad Maxim Artwork this project was a real milestone as we got a lot of attention from around the globe. We would like to thank the whole crew of the festival for it’s loyalty and are already looking forward to work on the next edition(s).